Wednesday, 6 June 2018

Is "Solo: A Star Wars Story" Really A Box Office Disaster?


*There are NO spoilers in this post*

This year, Disney, Ron Howard and the Kasdan Family gave us our sophomore stand-alone Star Wars movie focused on our favourite lovable nerf-herder, the one and only Han Solo. The story surrounds a young Han in the early days of his career as a swindling soldier of fortune. The galaxy is in disarray. Anarchy and lawlessness have made way for the Empire to begin its Nazi-reminiscent march of domination as savage organised crime syndicates run wild beneath.
Good start, right?

Alden Ehrenreich takes the lead with a very natural and aesthetically accurate performance reprising Harrison Ford’s iconic role supported by Emilia Clarke (Game of Thrones, Terminator Genisys), Donald Glover (Spider-Man Homecoming, The Martian), Thandie Newton (Westworld, 2012), Paul Bettany (Avengers, Legend) and of course, spectacularly diverse movie veteran Woody Harrelson, adding yet another great film to his already impressive resume.

Now then… We’ve all seen the clickbait posts popping up all over social media. We’ve all seen the stories making Solo out to be a box office disaster… But is it? Well since everyone seems to be fixating on the box office takings, let’s examine the numbers in a little more detail:

As of June 4th, 2018, Solo: A Star Wars Story has earned a total of around $152m domestically and $115m internationally adding up to a total of $267m worldwide. In its opening weekend, the film took home $84.4m. Not a bad haul, right? You would think not, however the number represents just 34% of its gargantuan $250m budget. Disaster! What would account for that, I wonder?

1.  Well, Solo was released on Memorial Day Weekend, a time of year notorious for poor cinema takings. Even then, Solo is the seventh highest grossing film ever released on Memorial Day Weekend, beating blockbuster hits such as X-Men Apocalypse, Men in Black 3 and the latest release in the Pirates of the Caribbean franchise.

2.  The film has also been heavily boycotted by elitist fans due to outrage over The Last Jedi. Some viewers felt that Disney didn’t have their best interests in mind during the production of the eighth instalment of the main-line Star Wars franchise. Some felt that the Han Solo backstory was a film they never wanted or asked for in the first place and as such, Disney had no right to make it.

3.  Solo is up against some pretty stiff competition in cinemas from Avengers Infinity War and Deadpool 2 creating a tricky decision for non-regular cinema goers, particularly with Jurassic World Fallen Kingdom just around the corner.

4.  Just in case anyone missed it, Solo’s budget was extremely high, standing at a whopping $250m. It’s currently ranked the most expensive movie in the franchise and the ninth most expensive movie of all time.

There are definitely extenuating circumstances that could skew the takings slightly. While we’re still crunching numbers, let’s bring a little optimism to the proceedings!

After its second week in cinemas, Solo is already the fifth highest grossing movie of the year. Also, let’s be fair; fans who believe that the quality of a movie revolves around its box office success are perhaps a little blindsided. “More statistics to back that up, please” you ask? Well, alrighty then!

In its opening weekend, the original Star Wars movie made just $1.55m against an $11m budget representing a pity-inspiring 14%. That's $6.4m against $45.48m adjusted for inflation from 1977.

The film was an exceptional example of a much sought-after origin story, the cast was brilliant and very well chosen and it holds up very well alongside Rogue One in the extended collection outside the story arcs of episodes I to IX.

Go and see the film, you know it to be true!


Statistics from www.boxofficemojo.com
Additional data from www.imdb.com

No comments:

Post a Comment